The Benefits Of Branded Promotional Products
No business should be without branded promotional products. Whether your business is a one-man operation or a multi-million-pound organisation, branded promotional products need to be part of your marketing spend. These items, though simple, act not just as tokens of appreciation but are also passive brand ambassadors. Big or small, given to new or existing customers, a promotional gift will always be welcomed and acts as a constant reminder of your business. These tangible items not only leave a lasting impression but also offer lots of other benefits for businesses looking to elevate their brand presence. Below we have a look at the undeniable advantages of incorporating branded promotional products into your marketing repertory.
Getting your brand out there
Branded promotional products act as tangible ambassadors for your brand, putting your logo and message directly into the hands of your target audience. Whether it’s a pen, a tote bag, a mug, or a USB drive, these items serve as constant reminders of your brand, significantly boosting brand visibility both in-person and beyond.
Consistency here is key though. Your branding and message should be cohesive on every promotional product you gift. This way, they reinforce your brand identity repeatedly. By incorporating your logo, colours, and messaging into everyday items, you create a cohesive brand experience that fosters recognition and trust among your audience.
A flexible approach
Branded promotional products offer much versatility in terms of product variation but also for customisation and distribution. There are so many branded product categories to choose from; any business can find one that aligns with its brand and offering. From wearables and drinkware to computer products and bags – there is a branded promotional product to suit all. Equally, you can choose how you want to customise them – from entire colour themes and taglines to just simple branding. You also have the option of where and how to distribute them – trade shows, corporate events, direct mail campaigns, or employee incentives – the possibilities are endless. With the right selection of products tailored to your target audience, you can effectively reach and engage with potential customers across various touchpoints.
Long-lasting impressions and budget-friendly marketing
So much advertising now is digital and therefore disappears with a click or can be deleted in the blink of an eye. Conversely, promotional products have a tangible presence that lasts. Whether it’s a branded mug used for morning coffee or a pair of headphones used at the gym, these items continue to promote your brand long after they’re received, creating a lasting impression on recipients and those around them.
Compared to other advertising channels such as TV, radio, or even digital, branded promotional products offer a cost-effective solution with a potentially higher return on investment. The cost of promotional products to a business can vary widely but if you shop around for bulk pricing options with a huge range of affordable items to choose from, promotional products enable businesses of all sizes to engage in targeted marketing without breaking the bank. When you consider that the message recall for branded promotional products amongst customers is 20% higher than any other marketing, you begin to see their value very clearly.
Building loyalty and engagement
Offering branded promotional products as gifts or incentives can strengthen customer loyalty and encourage engagement. In fact, a massive 90% of consumers say a gift with a purchase increases brand loyalty. Whether it’s a thank-you gift for a loyal customer or a giveaway for social media followers, these gestures make recipients feel valued and appreciated, helping to grow positive relationships with your brand. A gift-with-purchase offer can also set you apart from the competition, and entice customers to shop with you instead of a rival.
Enigma Print and Design – Branded Promotional Products at your Fingertips
At Enigma, we see customers who incorporate branded promotional products into their overall strategy, create lasting impressions and drive business growth in an increasingly competitive marketplace. We can help you embrace the power of promotional products and unlock new opportunities to connect with your audience too! Contact us today to discuss how to utilise these fantastic marketing assets.