Top Tips For PVC Banner Printing
Many companies attend business fairs, conferences, and conventions as part of their wider marketing and advertising strategies, and one of the most effective marketing vehicles employed by businesses to raise their corporate profiles and stand out at these events is PVC banner printing! Here are some tips on how to ensure that YOUR business banner gets noticed at these events:
Purpose Of Your Banner – Precise Message
The first consideration in designing your PVC banner is the message you are trying to convey – be sure of the purpose of your business banner and what you want your printed banner to achieve. PVC banner printing can be a great tool for increasing brand awareness, marketing a new product or service, advertising an upcoming sale or event, or just highlighting your company and its products and services. Whatever the reason, ensure that you know your purpose because that will dictate the design and look – and therefore the impact – of your PVC banner.
Placement – Choosing The Right Spot
Your well-designed banner will only have an impact if it is placed where your potential customer or clients can see it! Decide where your business banner can be most effectively displayed – pick a location where your PVC banner will grab the most attention of your target audience and where it will have the greatest impact in general. Think about how many people are likely to see it in your chosen placement and consider the physical surroundings of your banner once positioned – you need your business banner to be prominent and stand out from its environment, so that it draws the focus of attention from potential customers.
Banner Size
Consider the size of banner you will need for your chosen placement location – it will be a terrible waste of both time and money to produce a printed banner that is too small or too large for its location! Consider the location or event for which your printed PVC banner is intended and measure beforehand what the ideal size of your banner should be.
Bold Design
As stated, you want your banner to stand out and be noticed – ensure you have a bold design that will grab attention. Consider the colours and the images that you intend to use – choose the appropriate colour associations for your product or service and consider the contrast and its effect of the colours you choose. Highlight certain items or images in a particular colour by use of a contrasting border that draws a viewer’s attention and if your company uses specific colours in its branding and other marketing, then ensure they are included in your banner design and reproduced in the same shades as your overall branding, so they are instantly recognisable to your audience. Consider also, that some colours work better reproduced on specific materials – PVC banners may work better with different colours than on paper or fabric advertising.
Use Quality Images
If you are including visual images in your banner design, graphics, or photographs, then ensure they are of high quality – some printed images can look grainy or blurred when reproduced which will look unprofessional and cheap, thereby showing your business in a poor light – the opposite of what you are trying to convey! Ensure you use high-resolution images of a quality that will appear sharp and clear when subjected to banner printing.
Text And Readability
These are the two main considerations with the text on business banners – ensure all text can be visible and readable from a distance! Choose a font that is familiar to most and present it in bold type – fancy fonts may look a bit different and initially ‘catch the eye’ as such, but they can be difficult to read! Given that people may only have a few seconds to read your banner message ensure that it can be easily read both from a distance and close-up, and the content understood and digested, so ensure your banners’ message is concise.
Focal Point
Give your business banner a definite focal point – ensure that the banner design draws attention for these few precious seconds, to its main message. You may want to make the company logo the focal point for brand reinforcement, but the focal point can also be text or an image – so long as it grabs the attention of a viewer and conveys the image and message you need it to. It may be as simple as going big with the image or highlighting a specific feature of the banner by emboldening the text/image or underlining it, or you may want to consider creating contrast to concentrate the eye.
Double-Sided PVC
One of the great advantages of PVC banners is that they can be printed on both sides – if you have a location that can be visible when approached from either side, then make the most of that opportunity and print a double-sided banner.
Quality PVC Material
An important consideration in your banner printing and design is quality – ensure you use quality PVC materials. Consider the location and environment your banner is going to occupy – if it is to be in an indoor location, there should be no issues – if, however, your banner is to be displayed in an outdoor location, then ensure you use quality PVC materials that are more hardy, weatherproof and allow for all conditions including the wind.
The best way to ensure that your PVC banner printing produces the desired product, quality, and results, is to speak with a proven, experienced print company.
Enigma Design & Print
If you would like more information about PVC banner printing, please contact us. Our team will be happy to assist with any enquiries.